Donna and Frank Plasso founded Elite Nutrition in 1988.  Frank a professional Athlete in Track & Field and Donna a Rodeo Professional, were looking for a niche market to promote to.  They both knew that the wellness industry was going to explode.  People in America needed better nutrition and judging by the increased gym memberships being sold,  adding a nutrition center to an already established gym,  just seemed to be the natural next step to not only increase sales and profitability,  but to also serve a need to the growing number of gym members.  Elite Nutrition eventually became ‘Elite Nutrition Centers’, a national store chain that also licenses it’s name and systems in the gym market.  Over the years ENC has become widely known for it’s pro-shops that operate in Gym’s offering full service smoothie bars, Starbuck’s Coffee,  it’s own private label goods and much more.  ENC is registered and trade marked and it’s systems allows the gym operators to maximize their profits.  ENC pinpoints profit centers in the gym market along with formulas for success.  It’s shake business and private label goods are second to none when it comes to profit margins.  The training systems offered to licensee’s helps the employees learn to promote every workout in the gym to dollars spent at the pro shop.

      Frank is a very driven individual and was ranked #2 in the US during 1986 and 1989.   His personal best Marathon time was 2:12.36.  He was chosen for 3 USA world marathon teams and was the Captain of the USA World Marathon Team in 1987 in Seoul Korea.  Along with his wife Donna,  the Plasso’s have developed the SUPPLEMENT-RX product line which is sold in ENC stores nationwide. This high quality product was specially formulated to Frank’s specs and has proven to be very profitable for the gym’s since their is no middle-man,  it was developed for ENC and is sold through ENC,  which is a registered and trademarked name and System.  When you talk to Frank,  it doesn’t take long to understand his passion about his products and systems for helping gym owners put more money in their pockets.  Gym owners have come to love and respect the Plasso’s attitude which has helped them promote their business even more with the Plasso’s reliable follow through which is second to none in the wellness industry,something that is becoming more and more rare these days.